Hi, I’m Seth.

I thrive in bringing clarity to complex and ambiguous product spaces.

Through research, strategic thinking, hands-on design, and product leadership, I create solutions that resonate with users and deliver business results.

My strength lies in combining 17+ years of experience in design, research, business, and product with successful organizations like Google, Visa, and EY. I act as an entrepreneur with a design background—identifying and solving problems holistically.

Projects

Appcast Campaign Objectives

Reduced time spent to manage campaigns by 60% and decreased cost-per-hire by 15%

Appcast Report Builder

Reduced time spent managing reporting by 50% with a standardized and flexible reporting solution

Centricity Cardio Workflow

Reinvented how cardiologists document cath lab procedures

All Projects

  • Leads by Doing

    Design and craftsperson first and foremost

  • 17+ Years of Design Experience

    B2C, B2B, SaaS, mobile, service

  • Design Advocate

    Founded an international design camp